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Videos

One size doesn't fit all

Challenging assumptions around the gender gap in news consumption and a new path towards inclusivity.

Catalogue: Congress 2023
Authors: Celine Llanta, Marie Bruder
Company: British Broadcasting Corporation (BBC)
October 5, 2023
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Citation

Llanta and Bruder (2023a, October 05). One size doesn't fit all. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-size-doesn-t-fit-all-12224


Research papers

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
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Citation

Cowan, Puleston, Taylor and Soulsby (2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/thinking-outside-the-blocks


Videos

Duty, identity, credibility: Fake news and the ordinary citizen

In the face of rising media coverage of the harms, machinations, and actors responsible for spreading misinformation, our research project sought to surface a crucial but underexplored side of the fake news debate - the role of the ordinary citizen.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Lucile Stengel, Sapna Solanki
Company: British Broadcasting Corporation (BBC)
October 3, 2019
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Citation

Stengel and Solanki (2019a, October 03). Duty, identity, credibility: Fake news and the ordinary citizen. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/duty-identity-credibility-fake-news-and-the-ordinary-citizen


Videos

Using qualitative research to develop and understand the impact of media content in difficult contexts

BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative...

Catalogue: Congress 2017: Visionary
Author: Sonia Whitehead
Company: British Broadcasting Corporation (BBC)
October 26, 2017
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Citation

Whitehead, S. (2017a, October 26). Using qualitative research to develop and understand the impact of media content in difficult contexts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-qualitative-research-to-develop-and-understand-the-impact-of-media-content-in-difficult-contexts


Research papers

Towards better predictive programming

The authors argue that most predictive research methodologies are geared at reducing the number of variables needed for modeling and looking for direct causal relations.However, taking less direct causal elements into consideration and generating a...

Catalogue: Congress 2006: Foresight
Authors: Philip De Wulf, Mihir Warty, Emmanuel Verhagen
Companies: Ipsos MRBI, British Broadcasting Corporation (BBC)
September 17, 2006
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Citation

De Wulf, Warty and Verhagen (2006a, September 17). Towards better predictive programming. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-better-predictive-programming


Research papers

Finger on the pulse

This paper presents results of the first year of The Pulse, the BBC Response Panel, which delivers a measure of appreciation for the BBC's TV, Radio and Online content.Methods used to collect the measures for each medium are reviewed and business...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Nick North, Sam Smith
Companies: GfK, British Broadcasting Corporation (BBC)
June 4, 2006
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Citation

North and Smith (2006a, June 04). Finger on the pulse. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/finger-on-the-pulse


Research papers

Mixed research techniques for a mixed economy

The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the measurement solution are outlined, and the main...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Tony Twyman, Chris Mundy
Company: British Broadcasting Corporation (BBC)
April 1, 2001
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Citation

Twyman and Mundy (2001a, April 01). Mixed research techniques for a mixed economy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mixed-research-techniques-for-a-mixed-economy


Research papers

Towards harmonization of international radio audience measurement

The paper describes work done to establish guidelines for the measurement of audiences to international radio broadcasters. Following a brief overview of the development of audience measurement services within international radio broadcasters, and a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Allen Cooper
Company: British Broadcasting Corporation (BBC)
June 15, 1996
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Citation

Cooper, A. (1996a, June 15). Towards harmonization of international radio audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-harmonization-of-international-radio-audience-measurement


Research papers

The role of qualitative research in interpreting audience measurement data for local radio

In line with the BBC's policy of 'Extending Choice 1' , BBC Local Radio stations have increased their reliance on broadcast journalism to distinguish them from the commercial competition. Over the past two or three years there has been a gradual...

Catalogue: Radio Research Symposium 1995
Author: Eleanor Cowie
Company: British Broadcasting Corporation (BBC)
July 1, 1995
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Citation

Cowie, E. (1995a, July 01). The role of qualitative research in interpreting audience measurement data for local radio. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-qualitative-research-in-interpreting-audience-measurement-data-for-local-radio